MISO
M-150 intentionally misspells its product name in its latest campaign.
When Misreading a Product Name Leads to a Major Brand Campaign
Cullen HateBerry, a popular YouTuber with over 2.79 million followers, joined an M-150 campaign to introduce the brand’s new product. During the campaign, a Korean entertainer intentionally misread the text on the packaging as “MISO” instead of “M-150,” sparking widespread discussion.
The charming moment of John and Cullen mispronouncing “M-150” as “MISO” quickly went viral, leading the brand to embrace the trend by modifying its packaging. This unexpected surge in interest had people rushing to find the product, captivated by the adorable interaction.
Solution
Integrated Campaign
Client
M-150
Date:
June 26, 2024
