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Fresh air beans

PTT OR’s Business: Empowering Farmers While Reducing Pollution

Beyond supporting agricultural livelihoods, PTT OR’s initiatives also contribute to environmental sustainability. Instead of a traditional advertisement, the company introduced a unique campaign by packaging and selling coffee beans—highlighting their role in reducing air pollution. The more farmers cultivate coffee, the greater the potential to mitigate dust and pollution, creating both economic and environmental benefits.

Solution

Integrated Campaign

Client

PTT OR

Date:

c
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